Creating for
real impact
Creating for
real impact
Human Centered Research
Content Co-Creation
Distribution to Millions
Impact Evaluation
Human-Centered Research
We believe that the best way to develop effective content, products and services is to design WITH the user. Our in-house user-testing team conducts research, focus groups, and prototypes ideas with kids (our core audience), in order to craft content that is relatable and meets their needs.
Content Co-Creation
We produce localised and engaging video (animation and live action), music, audio drama and print materials, as well as interactive content that communicates powerful messages to kids, caregivers, and educators. Our multilingual team based in Dar es Salaam includes writers, animators, musicians and producers, all of whom are trained to effectively teach and communicate messaging while creating top quality entertainment.
Distribution to Millions
We are Africa's biggest classroom and currently reach 32 million households in 12 languages and 41 countries on TV, radio , mobile and digital through our three edutainment programs: Akili and Me, Ubongo Kids and Nuzo and Namia. We’re continuously investing in scaling our distribution across both geographies and channels, including radio, TV, mobile and print.
Impact Evaluation
We are a research-driven organisation and assess impact continuously. We track viewership and listenership for all programs, conduct focus groups, collect user feedback digitally and also do experimental research to rigorously evaluate effects. From mobile surveys to randomised control trials and longitudinal studies, we work with partners to design and implement research that enables us to learn and improve quickly.
Ubongo is Africa's leading producer of kids' edutainment. As a non-profit social enterprise we create fun, localised and multi-platform educational content that helps kids learn, and leverage their learning to change their lives. We reach millions of families across Africa through accessible technologies like TV, radio and mobile phones.
