Ubongo is Africa’s biggest classroom, and our edutainment programs Akili and Me and Ubongo Kids reach 17 million families across Africa on TV, radio, and mobile in 6 local languages. For us to continue to create programs that deliver real impact to kids and their caregivers, we need to listen to our audience. We already work with kids and their parents to create our content through focus groups, interviews, prototyping, and user-testing workshops and activities. And we also solicit their feedback through SMS questions, social media polls, impact studies, and market research. We recently worked with the research firm, 60 Decibels, to conduct market research on our audience in Tanzania. Through in-depth phone interviews with 207 parents and primary caregivers, we were able to gain insights about the families who watch our shows and the impact of our edutainment in their lives. Read the report to learn more. “
UbongoAkili and Me is our preschool show aimed at teaching 3 to 6-year-olds pre-literacy, numeracy, English as a second language and socio-emotional skills critical to early childhood development. The star of the show is Akili, a smart, adventurous girl living on the foothills of Mt. Kilimanjaro, with a big secret.
UbongoUbongo Kids is our educational cartoon show that teaches 7 to 14-year-olds math, science & life skills through fun, animated stories & catchy, original songs. The show follows Kibena, Kiduchu, Koba, Baraka, Amani and their animal friends, as they go on adventures and solve problems in the fictional village of Kokotoa.
