We are happy to share the latest publication on the impact of Akili and Me Hausa adaptation from Nigeria. The paper was written by Dr. Dina Borzekowski and her team at UMD and has been published in the Journal of Children and Media. One key new exciting finding from this study (that was found by a coincidence in timing of the study!) is that kids who could name more Akili and Me characters after the time of COVID school closures, performed significantly better on the outcomes of literacy, numeracy, shape, socio-emotional development, controlling for sex, age, baseline score, and group assignment.This study offers promising evidence that locally-produced educational media interventions can impact early learning skills, especially during a crisis when children rely on educational media for home learning!